Clear Channel Singapore is a wholly owned subsidary of Clear Channel Outdoor. Formed in November 2005, Clear Channel Outdoor is the global leader in outdoor advertising, with close to one million displays in 49 countries across 5 continents.
 
In 2001, the Land Transport Authority (LTA) awarded the advertising concession to design, build, operation (DBO) 3200 bus and taxi shelters to Clear Channel Singapore. The contract period is 20 years and the figure represents 80% of all shelters in Singapore.
 
 
 

Audience Solutions is an insight-driven, audience-based approach that groups the 3800 units of 6-sheet sites in our inventory into strategic networks, based on the sites’ locations’ proximities to desired consumer environments.
 
The networks are conceived through a 3-step site analysis: Proximity Labels, Build Patterns and Research & Insights.  
 
 
 
 
OOH has become a highly accountable medium, offering measurable returns on your ad spend. Using our ARMS data, we allow you to measure cost efficiency. Through our bespoke Post Advertising Recall (PAR) studies, we allow you to measure cost effectiveness. With post-campaign analytics, you can translate this actionable feedback to maximize the impact of your future campaigns. 
 
 
  

 

 


Clear Channel has a couple of ‘BIG THINGS’ to launch in 2008: Audience Solutions, Research & Insights, Create, +OOH, Urbanism, new quarterly newsletters, a new website and brand new collaterals. There is no better theme for a party. This promises to be a BIG one. We’re 7!

So Think BIG things. Be larger than life. Wear common
objects in uncommonly BIG sizes and stand a chance to
win BIG prizes!

Rock to the BIG sounds of Electrico and see familiar Clear Channel faces sashay down the BIG catwalk. If you dress BIG enough, watch out for yourself on the BIG screen and stand to win more BIG prizes! We know size matters.

 
 
 
Poster Challenge demonstrates that OOH displays are extraordinarily effective in grabbing attention, delivering information and generating response. Poster Challenge 2008 recognizes excellence in both media planning and creative direction. The success of a media campaign is dependent on strategic planning, astute media placement and creative articulation. Clear Channel wishes to identify the keen adopters of OOH and reward the media and creative executives who appreciate the value and importance of the medium. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Visit the Clear Channel Creative Simulator
Click here to see what your campaign will look like to your target audience.
 
     

   










              Issue 1
         
  
                  
         - National network
         - Retail network
         - Youth network
         - Commuter network
         - Business network