Clear Channel:
You Can’t Turn It Off, Throw It Away Or Click On The Next Page!  

There is no switching us off! We commit to your brand 24/7. Clear Channel reaches more people per-ad-dollar spent than any other medium. You can’t miss the illuminated sight of a bold and striking image or message on a bus shelter advertisement. Our medium intercepts your line-of-sight. This is the stopping power that drives brand awareness.

 
An ad message in itself stimulates the mind to think, triggering thought processes between opinion and facts – just like having a conversation. Our ads are sources of information for new products, promotions and announcements. The constant presence of your ads generates talking points and results in top-of-mind recall.
 
Like the chorus of a catchy tune, a memorable ad message achieves the same effect! People often retrace the same routes to and from work; therefore the chances of getting an ad message through are multiplied.

 

Audience Solutions 

We are capable of delivering any campaign brief. The scale of our inventory gives us the flexibility to customise networks and plot placements according to your advertising needs.  You can use Audience Solutions, both strategically, for example, to build long-term awareness; or tactically, for example, to reinforce awareness.


Clear Channel’s well-distributed sites achieve a constant and consistent presence. In our Retail network, for example, panels are placed 500 metres or less, either in proximity of or en-route to malls, supermarkets, convenience stores and shops. By being around points-of-sale or points-of-action, we influence purchase decisions and maximize path-to-purchase across retail and grocery shopping environments.
 

Research & Insights

Clear Channel is a highly accountable medium, offering measurable returns on your ad spend. Using our ARMS data, we allow you to measure cost efficiency. Through our bespoke Post Advertising Recall (PAR) studies, we allow you to measure cost effectiveness. With post-campaign analytics, you can translate this actionable feedback to maximize the impact of your future campaigns.

 

Create

Create allows you to deliver some of the most impactful, inventive and innovative campaigns, using 2D, 3D, EL Paper Effects, touch-screens, directional speakers, sound stations, infrared, Bluetooth, wireless internet, etc. Create brings your poster campaign to life by enhancing it with experiential elements. Create is all about imagination and imagination is now, reality.
 
Interesting out-of-the-box executions will continue to excite, inspire and generate talking points, further generating PR mileage and even, awards. We showcase selections on our global Clear Channel forum or submit them to ‘Campaign of the Month’, a contest which features the “best of the best” campaigns from around the world. Winners gain an increased profile, not just in our domestic market, but in Clear Channel markets worldwide.
 

+OOH 

We use a Nielsen tool, the Multimedia Sesame to evaluate the cost efficiency of your ad. This tool performs a statistical routine on our Audience Research Measurement Study (ARMs) data, to project the cost efficiency of a solus; i.e. Clear Channel-only media plan or a multimedia plan. Reach and Frequency (R & F) figures are mapped against the costs of Gross Rating Points to allow you to have a more informed comparison. You can make a more sensible and ultimately, more accountable purchase. Clear Channel offers more value-for-money and a more impressive cost per “hit”! 

Our medium can also be used, to great complementary effect, with traditional media, to achieve the most cost-effective results. Our Multimedia Sesame tool can generate visibility and cost readings to advise on the most efficient way to spread your ad investment.  

Urbanism 

Singapore is a city-state. Our urban planners created self-sufficient towns and districts which are then served by four regional centres. A regional centre is a second-tier commercial zone after the main Central Business District (CBD) in the Central Area. These regional centres duplicate the commercial functions that the Central Area serves. Each town or district possesses a variety of facilities and amenities and transport routes link up the regional centres and the Central Area effectively.


You can enjoy urban living in Singapore, wherever you are.
 
OOH, by its very nature is an urban conduit. We are present all over Singapore; our length-and-breadth coverage stretches from the Central Area to the regional branches. We neighbour skyscrapers in the CBD as well as the conservation buildings in the heritage belt; and we are next to the icons of the past, present and future.
 
Clear Channel is as urban as Singapore and our bus shelter medium has left an indelible imprint on our urban landscape.
 
 
 
 
 
 
 
Visit the Clear Channel Creative Simulator
Click here to see what your campaign will look like to your target audience.
 
     
 
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       - National Network
       - Retail Network
       - Youth Network
       - Commuter Network
       - Business Network
       - Neighbourhood Network