With 3800 bus shelters spread across the length-and-breadth of Singapore, we are the only OOH media company which can offer you such scale and density of coverage.

To create effective reach and frequency results, you need to purchase a network with the right weight. Even the “leanest” network in Audience Solutions contains 150 faces, and ensures that your ad reaches out to its intended audiences; i.e. PMEBs.  

In the broadcast category, we have the National network. It contains 250 units of 6-sheet faces, with a “length-and-breadth” coverage spread across all 5 geographical zones; i.e. north, south, east, west and central. Using data from the population census*, we apply a distribution formula to match the population per-head against our ad panels.

There is a high percentage (30%) of coverage in the east zone; this mirrors the large share of population in areas like Bedok, Hougang and Tampines and the emerging new towns of Punggol and Sengkang. In Bukit Merah, Choa Chu Kang, Jurong West, Sengkang, Yishun and Woodlands, 90%* of occupied dwellings are HDB flats. Clear Channel has near dominance of these areas.

The National network is present on 225 major arterial roads and covers 94 affluent districts. It provides the same level of visibility for both motorists and pedestrians, with an equal number of traffic and foot-traffic-facing ad faces.

At its core, the National network guarantees an island-wide profile which delivers baseline reach and frequency. It helps to build a brand’s profile and awareness through mass broadcast and it is ideal for branding exercises and publicity blitzes.

It lends further peripheral advantages through its coverage of the downtown core and it provides a “best-of-all-worlds” scenario with its combined merits of the Retail, Youth, Commuter and Business networks.