The Retail network is one of 4 types of networks in the target category. It comprises of 200 units of 6-sheet faces; each face is placed 500 metres or less, either in proximity of or en-route to malls, shops, supermarkets and convenience stores. Its constant presence around points-of-sale influence purchase decisions and maximise path-to-purchase across these retail and grocery shopping environments.

The Retail network is present on 150 major arterial roads and covers 179 retail and grocery shopping environments. It covers malls such as Bishan Junction 8, Causeway Point, Central @ Clarke Quay, City Link, Holland Shopping Centre, Parkway Parade, Plaza Singapura, Suntec City, Vivo City and White Sands; and supermarkets and convenience stores such as 7-Eleven, Cheers, Cold Storage, Fairprice, Giant and Sheng Siong.

It provides the same level of visibility for both motorists and pedestrians, with an equal number of traffic and foot traffic-facing ad faces.

The Retail network aids your campaign in 2 ways. It drives brand awareness by increasing exposure for products which are newly-launched or products with short purchase cycles; i.e. promo items and impulse products. It maintains brand sustenance by serving as a constant reminder for the purchase of necessity items; this promotes brand loyalty.