The Business network is one of 4 types of networks in the target category.
It comprises of 150 units of 6-sheet faces. The network recognises the extensive spread of the PMEB workforce and the wide distribution of labour-centric zones. It lifts its presence (and a campaign) above and over the Central district with its extensive and penetrative coverage of Industrial Parks & Estates, Business Parks, Public / Commercial Buildings and Industrial Buildings.

It maps against Jurong Town Corporation’s Business Parks, Industrial Estates, Logispark, Start-Up / Technopreneur Centres, Wafer Fabrication Parks, like Changi Business Park, International Business Park, one-north, Tuas Biomedical Park. It also maps against Ascendas’ Business Parks, Industrial Spaces, Logistics / Distribution Spaces, Science Parks.

The network is present - not just in the places where PMEBs work; it addresses PMEBs’ lifestyle habits with its presence in and around lifestyle venues favoured by this audience, like sports and food & beverage venues. This includes country and golf clubs, like Laguna National Golf and Country Club, Raffles Town Club, Singapore Island Country Club, The Keppel Club and Warren Country Club; and restaurants, bars, pubs and clubs, like the Ministry of Sound, St James Power Station, Zouk, in addition to the trendy Dempsey Road and Rochester Road areas. It also covers prestigious hotels like the 4 Seasons, Raffles Hotel, Ritz Carlton and the St Regis.

It provides added coverage of the affluent districts, from landed residences to condominiums and private apartments. Areas like Mandai, Newton, River Valley and Tanglin comprise predominantly of private properties; 90%* of residential properties in these areas are privately-owned. In Bukit Timah, 81%* of residential properties are privately owned. Clear Channel enjoys close to 100% coverage in these areas.

It provides the 55% of visibility for motorists and 45% for pedestrians, with 80 traffic-facing sites and 70 foot traffic-facing sites in each network.

There are 2 Business networks in Audience Solutions. 
 


*Extracted from page 10 of the Census of Population 2000 “Geographic Distribution and Travel” published by the Singapore Department of Statistics. 


 
 
 
 
 
 
 
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Issue 2     
         
  
                  
       - National Network
       - Retail Network
       - Youth Network
       - Commuter Network
       - Business Network
       - Neighbourhood Network