The Multimedia Evaluation System (Sesame) software was developed by Nielsen Media Research, in correspondence with the launch of ARMs in 2003.

The Multimedia Sesame allows users to perform a statistical routine on the Audience Research Measurement Study data and use it for campaign planning purposes. It can tabulate the scheduling and planning of a Clear Channel-only media plan or a traditional media +OOH plan. This software can roll out multiple media schedules on a single platform across the 4 main types of media; i.e. print, television, radio and Clear Channel’s bus shelter medium. It illustrates the media types and volume which can be purchased, with a pre-defined budget compared to returns measured in GRPs. The program allows our advertiser to run up to 10 permutations of media schedules across 10 target market groups.