Advertisers face increasing pressure to show returns on their marketing spend. For some, it is insufficient to refer to see medium-specific reach and frequency data. It has become crucial to determine how many people have seen your ad and how they respond to your message.

One analysis that contributes to this understanding is Nielsen’s Media Index - a syndicated study that has been conducted since 1968. It provides yearly demographic, media and product consumption information of Singaporeans/ PRs, aged 15 and above. Research is based on information compiled through continuous surveys.

By examining demographic profiles, socio-economic information and consumers’ buying power, Clear Channel is able to provide a more cut-through understanding of target audiences with these media-neutral consumer insights.

These are 10 of the more popular product categories under Media Index.

1.        Automobiles

2.        Beverages

3.        Financial Services

4.        Food

5.        Government

6.        Household Appliances

7.        Personal Care

8.        Pharmaceutical/Healthcare