The Clear Channel Research Monitor (CCRM), previously known as Post Ad Recall Studies or PARs, is the most extensive out-of-home advertising recall catalogue in Singapore. In 6 years, we have accumulated over 150 studies, across 20 product categories, ranging from Beverages to Finance, Pharmaceuticals to Telecommunications. The CCRM determines recall rates, creative effectiveness, purchase influences and compatibility with other media.

We understand it is crucial for media planners to be able to isolate the effect of each campaign to monitor sales uplift. With the CCRM, they can translate feedback into actionable data to maximize the impact of the next campaign.