Whilst we firmly believe in the effectiveness of our medium, we also understand the advertiser’s or agency’s need to find the right medium, or combination of media, to achieve their media objectives, given an often-inflexible budget.

Usually, an advertiser wants to get the ad message out on a regular and frequent basis to reach as many people as often as possible.

Using our Multimedia Sesame, a software which performs a statistical routine on our Audience Research Measurement Study data, we can project the effectiveness and efficiency of a solus; i.e. Clear Channel-only media plan or a traditional media +OOH plan and calculate the reach and frequency measures to compare one potential plan against another. Using rating scores, we allow the advertiser or agency to validate the investment of their advertising dollar.