Clear Channel Outdoor’s 10 golden rules for creating successful OOH campaigns.  

Contrast
Contrasting colours and shapes make sure your message has impact, stands out clearly, and communicates in the most rapid, effective way.

Colour
Stand out against the background environment with bold colours that catch the eye, lift the mood and make a confident statement.

Clear Branding
Be bold with your branding. Complement the logo and brand image with your creative and keep the brand as the star of the show, not fade it into the background.

Use of Celebrities
Facial recognition will always capture the attention of the consumer and provides great recall from familiarity. Celebrity endorsement elevates the status of your brand.

Multimedia Synergy
For maximum awareness, keep it consistent. Support the campaign in all its forms by reiterating the message through all media and not diluting it with multiple creatives. Complement, not compete.

Understanding
Less is more, keep it bold and simple. Reduce fussy details or excessive copy so as not to lose your message.

Engagement
As with most aspects of life, we are drawn to the interesting and attractive. The most effective ads stick to this notion and utilise it to appeal to the widest audience.

Provide a Central Subject
Just as you would centre your focal point through your camera lens, a creative will have optimum impact if centred in the panel, drawing the eye to where the message is.

Human-like Subject
We are more likely to engage with an ad that has people or animals in it. By giving an example of a person using the product, it can help the audience picture themselves doing the same.