Using 2D cut outs of different shapes, sizes and formats to enhance the creative visual of your poster is a simple but
highly effective way of differentiating your campaign. Long-lasting weather-proof material is used to ensure your 2D
creative stays attractive and eye-catching throughout the campaign period. 2D cut outs also enhance the frame
thickness of our advertising panels, allowing the integration of Light-Emitting Diode (LED) displays, voting buttons or
other technological enhancements. Due to its cost-effectiveness, most advertisers deploy multiple units of 2D cut outs
throughout their island wide network, maximising visibility for minimal outlay.
This highly popular creative uses textured polyfoam or polycarbonate to push the dimensions of our panels and
create a 3D vacuum moulding effect which complements the poster. Advertisers like to use this special build to
create giant replicas of their products for a shock factor; or to simply create a very captivating visual that is simply
impossible to overlook. With the use of durable materials and a high quality finish, the 3D Fabrication adds instant
sophistication to your campaign. Placed strategically in high-traffic zones, these 3D Fabrications have presented
some of the most eye-catching, and brow-raising advertising campaigns that often become photo taking
opportunities for pedestrians!
Reverse Print is a technology that displays two different visuals on the same advertising face – one in the day and a
different one at night. This works by printing different visuals on both sides of the poster. By day, one side of the poster
is displayed under ambient light, and by night, the reverse side of the poster shows up when lit from within the panels.
This allows you to highlight different components of your creative to build a story within a poster, or deliver a
tongue-in-cheek message. With Reverse Print, you can tailor your creative visual to the different mind-sets of your
audience on their work bound versus home bound journeys.
In a See-Through creative, the advertiser occupies both sides of a 6-sheet panel, which is hollowed out to deliver
the effect of partly transparent posters. Feel free to place your products within the panel, or use the glass to create
a silhouette for your campaign. This creative is also able to deliver two different perspectives to an audience when
viewed from each side of the panel, creating two different messages that can only be illustrated with this technique.
This unique creative can often deliver an element of surprise!
EL Paper, or Electro-Luminescent Paper is a technology that makes the posters come to live with lights that flash
in a designed sequence. The luminescence is produced by alternating currents from a slim light source which
refreshes your campaign through its energy and vibrancy. Electro-luminescence is customisable to any shape,
size or colour and the creative can even be animated to illuminate according to specific sequences. The technology
behind the EL Paper is extremely reliable and provides high-visibility from greater distance. This method is used
to create animation effects on a poster, such as water flowing from a glass or an object moving across the panel.
Visually stunning, your EL poster is sure to make heads turn whether amongst the bright lights of Singapore nightlife
or in tranquil neighbourhood localities.
Lenticular printing applies traditional printing methods to produce a great visual effect. The lenticular poster
typically contains a few visual elements that show up differently when viewed from different angles. A commuter
getting off the bus and walking past the poster may suddenly discover the lady in the poster winks at him!
This print method is great for delivering humour or a story board within a poster visual, or simply for capturing
attention with simple animation within the poster.
Bring your audience engagement to another level by including sound stimuli in your creative message.
This well-targeted element attracts consumers and enhances their brand experience by engaging their auditory
senses. Sound units can be installed in the panels to play music or deliver special sound effects, and are effectively
invisible once installed behind the posters on-site. Use ambient music to set the mood for your creative or to
capture audience attention, or take it up another notch with the Hyper Sonic Sound Systems that project sound
in a set direction. This allows your message to stand out even in areas of high noise level as it cuts out from
background noise to target your intended audience.