As 97% of Singaporeans aged 16 - 29 own mobile phones, integrating mobile capabilities into your campaign
can help you connect with a passive audience by eliciting a direct response; or your audience can choose to
opt-in and receive your campaign message. Integrating SMS “call-to-action”, smartcodes or mSites into your
poster campaign allows consumer interaction, thus gaining more buy-in for your brand. These tools also allow
you to weave in immediate response tracking or consumer database building into your campaigns.
Rejuvenate your poster campaign by integrating mobile technology into your creative. Using Bluetooth or Wi-Fi
technologies, your campaign message can be delivered directly to your audience on their mobile phones. This can
operate in a “push mode” with all commuters in proximity of the shelter receiving free downloads or advertising
messages on their phone, or it can operate in a “pull mode” where your audience chooses to accept a message
or a download. Either way, it elicits a response from your audience, ensuring that your message is noted. Mobile
integration has been a hit mechanism for delivering free content downloads, promotional campaigns with redemption
offers, or running user voting and contests.