Clear Channel Singapore increases its OOH presence along Orchard Road with the recently awarded contract to manage the outdoor advertising space at Peranakan Place Complex.
Clear Channel Singapore’s latest Spectacular*, Peranakan Place Complex, is a gorgeous historical building located in the heart of Orchard Road. This conservation landmark is a prominent attraction, set in full view of tourists, locals and motorists, every day.
“Our Spectacular* sites are built in prestigious locations with high dwell time, giving clients the opportunity to make powerful statements and make their brands famous.”
- Kelly Khoo, CEO of Clear Channel Singapore
Nestled between the Singapore Visitors Centre and The Centrepoint, this coveted unblocked billboard of Peranakan Place Complex is a distinctive part of Orchard Road landscape.
Outstanding in size and stature, the dimension of this newly acquired Spectacular* promises to deliver unbeatable impact, reach, prestige and a constant, alluring presence to the affluent and entertainment-seeking audiences where they travel, work, shop and play.
Clear Channel Singapore looks forward to offering brands a greater variety of ways to extend their campaigns and form long-lasting connections with people through Peranakan Place Complex outdoor advertising space starting 1st May 2015.
*Spectacular, Clear Channel’s premium large format billboards located in distinguish and well-recognised locations and landmarks in cities all over the world.
About Clear Channel Singapore (CCS)
Every day, Clear Channel Singapore provides 100 million opportunities for brands to meet people.
In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contact to Design Build and Operate (DBO) 3,200 bus and taxi shelters for a 20 year period by the Land Transport Authority. With 80% of all bus shelters in Singapore, our second-to-none island wide coverage offers a variety of activation opportunities through six different media formats.
About Clear Channel International (CCI)
CCI works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about in more than 30 countries across Europe, the Asia-Pacific region and Latin America. The company has a growing portfolio, which is currently made up of over half a million displays, which span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. It employs over 5,000 people and, in 2011, its reported revenue was $1,667m.
CCI is part of Clear Channel Outdoor Holdings, Inc (CCO), the world’s leading out-of-home advertising company with operations in more than 40 countries. CCO is, in turn, 89% owned by iHeartCommunications, Inc, the global media and entertainment company. The remaining 11% of CCO is traded on the New York Stock Exchange.