Bus shelter advertising has been proven to achieve the highest perceived exposure in comparison to other Out-Of-Home formats. With the masses spending an average of 40% of their day Out-Of-Home, 21% of their day is spent travelling and 100% of them passing by a Clear Channel bus shelter. Research has shown that bus shelter advertising establishes brand awareness and generates quick recall with high exposure near Point-Of-Sales. This is expected to rise with the growing bus shelter market and cutting edge innovation that offers audience unparalleled reach and engagement opportunities. Bus shelter advertising is everywhere, and this provides a continuous, effective advertising presence. No other advertising medium reaches the masses like bus shelters do.
Most broadcast media platforms do not allow you to customise your campaigns, and most customised media platforms do not have the power to reach an extensive audience. Clear Channel shelters have the power to do both, depending on your campaign requirements.
Our media can meet virtually any campaign brief. With 5,000 sites island wide, we can broadcast your advertising message to all audience types. We can plot specific advertising spots or tailor networks to meet your campaign brief - in very short, turnaround times. Our thematic networks help you focus your campaign on areas with a high distribution of your target audience. If your campaign is intended for only a select neighbourhood or niche market, we can plot selected bus shelters right within the perimeters of the audience’s environment. No other media has the extent of scalability and flexibility we have. This means you minimise the advertising wastage on irrelevant audience or geographics, and hence, maximise the mileage for every single advertising dollar you spend.
Clear Channel panels work every day to get your advertising message in front of your audience. They intercept your audience the moment they step out of their homes and your advertising message cannot be switched off. It is hard to miss a 1.8m tall panel in the day and even harder to ignore it when it is brightly lit at night. As a person’s daily travel pattern is usually fixed, constant sighting of your advertisement on the panels serve to reinforce the brand and the message. It is no wonder Clear Channel advertisement recalls are amongst the highest across all media.
Clear Channel panels work every day to get your advertising message in front of your audience. They intercept your audience the moment they step out of their homes and your advertising message cannot be switched off. It is hard to miss a 1.8m tall panel in the day and even harder to ignore it when it is brightly lit at night. As a person’s daily travel pattern is usually fixed, constant sighting of your advertisement on the panels serve to reinforce the brand and the message.
It is no wonder Clear Channel advertisement recalls are amongst the highest across all media.
The other factor that has made Clear Channel media unmissable is the urban and compact nature of our island nation. Research shows that Singaporeans spend a lot of time Out-Of-Home for work or leisure activities. Our inventory of 5,000 sites is distributed very densely throughout the country. Land planning in Singapore has made suburban towns highly self-sufficient. Singaporeans do not need to go to the City to enjoy quality leisure amenities. A high percentage of Singaporeans frequent suburban malls and town centres in their weekly routines. It is a unique combination of these factors - Clear Channel’s dense footprint and the urbanite nature of Singaporeans that make our medium impossible to miss.
Clear Channel has invested extensively in research to make our media highly accountable. From pre-campaign diagnostics that help select networks to suit your campaign needs, to post-campaign tracking and surveys to measure campaign Return On Investment (ROI), we give our advertisers multiple levels of accountability throughout the whole advertising cycle.
These tools provide quantitative measurements such as Reach, Frequency, and Cost-Per-Thousand (CPM) as well as qualitative results such as recall and audience opinions of your creative visual and brand. Our programmes also provide the analytics on how your campaign has performed across a multimedia, integrated campaign, even when Clear Channel is not used as the main medium. This level of transparency in measuring media effectiveness allows you to plan and buy our media with greater confidence.
Like a blank piece of canvas, our medium merely gets you in front of your audience. What you choose to create on it and how you intend to convey your advertising message is entirely up to your creative minds. Clear Channel has consistently pushed creative boundaries to come up with increasingly unique and engaging campaigns. It is not surprising that many of our advertisers’ campaigns have become hot topics amongst the general public, creating sensational news on press publications and social media platforms.
From the simplest form of poster advertising to the most elaborate flagship bus shelters, our medium can deliver a powerful, memorable message to your audience. In recent years, integration with latest digital and mobile technologies has earned us many accolades as one of the most creatively versatile media formats around today.