In an era of increasing media fragmentation and on-demand viewer and listenership, tried-and-tested media
strategies are expiring. Advertisers are often challenged to find alternative ways to capture consumers’ attention.
These days, media delivery has to be immediate, impactful and non-intrusive. Out-Of-Home stands out as the only
true media platform that fits all these requirements.The various Out-Of-Home formats along with the places the advertisements are placed, offer advertisers the
opportunity to reach consumers seamlessly as they spend more time commuting Out-Of-Home.
Out-Of-Home media cuts through the clutter of daily life and intercepts time-poor consumers constantly
throughout their day. Unlike other media, Out-Of-Home cannot be switched off. It provides non-invasive yet
impactful and effective presence while the advertiser remains in control of the advertisement retention. It has
always been an urban conduit that is well-placed to reach consumers on the go, delivering advertising messages
to the right audience at the right time!
The purpose of street furniture runs far past its advertising abilities. It is also able to create a refreshing and
dynamic landscape whilst instilling a positive mindset towards the city.
As the single largest driver of revenue
growth in the advertising industry both globally and locally, it has a growing ability to influence and determine
the media market. An increasing percentage of the masses are spending their time Out-Of-Home. The change in
lifestyle over the years has enabled the growth of street furniture media, which presents an increased opportunity
for advertisers to reach consumers all day, especially while they work, shop, play and travel, with bus shelter
advertising. With the massive canvas available for potential advertisers to use creatively, the sky is the limit.
No other advertising medium reaches as many people, as often, making its value for money extremely high.
When it comes to generating repeat exposure to an audience, Out-Of-Home is the most cost efficient. The question
remains: How do advertisers pick the most optimised media to inspire, engage and motivate their audience amidst
the spread available in the marketplace today?