- Enjoys keeping up with the latest trends in fashion and technology.
- Willing to pay more for quality.
- Spends 9.8 hours Out-Of-Home on a weekday; of which 1.9 hours is spent travelling on the road.
- Most likely the main grocery buyer of the household.
- Watches out for promotions and bargains to stretch the family budget.
- High brand loyalty; prefers to make informed decisions.
- Willing to invest on quality goods.
- Spends 9.1 hours Out-Of-Home on a weekday where 1.8 hours is spent travelling on the road.
In a Retail Network of 200 6-sheets, all sites across the nation are within 500 metres of a shopping mall, supermarket
or convenience store. This aims to allow your advertising message to intercept your target audience precisely
when they are in the mindset or vicinity to make a purchase. Your strategically placed advertisement is in the
optimal position to influence purchase decisions or elicit impulse purchases. With Clear Channel's extensive
footprint throughout Singapore, our Retail Network covers 80% of shopping malls or supermarkets, allowing
you to capture a large base of shoppers and grocery buyers. In two weeks, the Retail Network harnesses a
Reach of 64% and Frequency of 18 times amongst grocery buyers.
- The average age is 19 years.
- Multi-taskers who are able to juggle 5 tasks with a short attention span.
- Enjoys keeping up with the latest trends in music, fashion and technology.
- 66% are students, 5% serving National Service and 24% are working.
- 95% take the public transport to school and work.
- Spends 9.7 hours Out-Of-Home on a weekday where 1.8 hours is spent travelling on the road.
The Youth Network consists of 200 6-sheets at sites of high density of youths aged 15 - 24 – the Gen-Why. When selecting
sites for this network, we included not only shelters outside secondary schools, tertiary education centres and army
camps; we also took into consideration the psyche and social behaviour of this target audience. Addressing their
passion for fashion, music, sports and technology, we included sites near youth hangouts such as cinemas, malls, clubs
and sports centres. The Youth Network effectively captures the attention of this group of audience that typically has
a low consumption of traditional media and spends a lot of time Out-Of-Home. The Youth Network successfully attains
a Reach of 59% and Frequency of 21 times among the youth in just two weeks.
- Over 2.3 million people travel to work daily, spending an average of 1.9 hours on the road.
- 46.2% travel around using either the bus and/or train at least once a week.
- 29.4% drive while 15.8% take the taxi at least once a week.
The Commuter Network is designed to capture the attention of the increasing number of people who have to
travel daily for work or to school each week. This network of 200 6-sheets has a high proportion of traffic-facing
sites along arterial roads and entry-exit points of expressways throughout Singapore. The rest of the sites are
concentrated around commuter hubs such as bus interchanges and MRT stations. This ensures that your advertising
message intercepts the travel routes of both motorists and commuters on public transport. As travel routines are
usually fixed, the Commuter Network successfully reinforces your advertising message by sending multiple,
repeated impacts to deliver high frequency and recall rates. The Commuter Network reaches 66% motorists and
64% of public transport commuters in just two weeks with a Frequency as high as 20 times.
- 1.2 million of the population are PMEBs and skilled technicians (PMETs).
- High discretionary income - 36.3% earn more than $48,000 per annum.
- Career-driven, enjoy pursuing challenges and profitable ways to invest.
- Willing to invest in luxury, quality goods and are amongst the first to try out new brands.
- Spends 10.7 hours Out-Of-Home with 2 hours spent travelling on the road.
The Business Network with 150 6-sheets aims to target the 9ine-6ixers who are typically time-poor but with a
high spending power. The sites in the Business Network are selected from locations such as business districts,
business parks (e.g. Changi Business Park, Science Park) and industrial estates. It also includes sites on arterial
roads leading into and out of the CBD. With further research insights into the lifestyle of the PMEBs / PMETs,
we further enhanced the effectiveness of the Business Network by including sites around venues such as country
clubs, trendy wine and dine venues, and also in affluent residential districts where the PMEB / PMET population
typically reside. The Business Network places your advertising message in the path of your target audience in
a way that is hard to miss. The Business Network reaches 59% of PMEBs in two weeks.
- The Central Area, i.e. CBD and the City, is a high-rise, high-density urban centre that contains the core
financial and commercial districts; it also includes residential homes ranging from HDB flats to more
exclusive forms of private estates such as condominiums and bungalows.
- 8.2% of the population reside in the Central area of Singapore.
- The average traffic volume entering the city on a weekday between 7.30am to 7pm is approximately
278,380 vehicles.
- 45.8% of Singaporeans aged 15 and above shopped in the CBD and the City in the past week.
Situated in the heart of Singapore's CBD and along some of the busiest and most high-profile sites in the City,
the 6 & The City Network is guaranteed to capture the attention of thousands of desirable high-income consumers
who live, work and play in the business and prime retail districts every day, from high-income PMEBs / PMETs
to wealthy shoppers. Consisting of 50 premium-grade 6-sheets situated in the CBD and the City, including
Orchard Road - the 6 & The City Network increases your brand equity and impact, and enhances your brand's
premium positioning.