Measuring 2.45m wide x 1.62m tall, the 12-sheet is one of our large format displays that is visually captivating.
It is frequently used by advertisers who desire a premium positioning for their brand.
The 12-sheets are located in
the Greater City, covering the Orchard Road shopping belt, CBD, prime waterfront dining areas, and exclusive
residential zones on the city fringe. With these high-traffic locations, your advertising message serves a multi-prong
approach: (a) you will be reaching out to the PMEB crowd with high disposable income, (b) you maximise not only
reach but frequency with people who commute daily to the city for work; and (c) you draw shoppers’ attention
close to the malls.
The 12-sheet, which is lit at night, is hard to miss even amidst the eclectic sights and sounds
of the city, ensuring your message gets delivered to your target audience. Its sheer size also means ample room
for creative possibilities. Our advertisers use 12-sheets for the premium branding of luxury products and to intercept
audience decisions on their path to purchase.