An eye catching visual is critical to the success of your campaign. Our in-house Creative Department can assist
you in developing a visual that is best suited for the bus shelter medium. Our creative services range from simply
tweaking and optimising existing creative material, to conceptualising and developing an effective visual based
on your campaign brief.
To ensure the success of your campaign, we provide creative consultation on what works best on our medium and
how to improve your campaign visual to maximise audience impact. Working with thousands of campaigns each
year, we understand how the audience reacts to our medium, their state of mind when in our shelters and the best
way to capture their attention.
Each medium is unique in the way it interacts with the audience and we have done extensive research on what
works best on our medium. We have condensed these into a set of 10 simple rules to optimise audience impact
with your visual.
Use contrasting shapes and colours to capture immediate attention and to make your product or slogan stand
out from the background.
The colours you choose can set the mood for your campaign. It is also important to ensure that the colours you
use create contrast, yet do not overcomplicate the visual.
Make sure your brand logo and products are immediately identifiable by your audience, without any effort
on their part.
People always pay attention to pictures of celebrities. Celebrity endorsement also serves to create brand
identity and enhance the status of the brand.
Keep your poster visual consistent with the message used on other media. This aids audience recall of your
overall campaign and has a powerful synergistic effect.
Understand your audience and know what is most likely to intrigue them. Use visuals and languages that they
can identify with, allowing them to actually enjoy your advertisement.
The human eye is used to seeing subjects in focus and centrally placed, like an object in a picture frame.
Placing the most important element of your visual in the centre will immediately draw attention to it.
Be conscious of the aura your visual message is sending. Create a happy and upbeat tone in your visual and
your audience will associate your product with that emotion.
Studies have shown that having an animal or person in your visual helps to draw attention to the poster, as well
as evoke emotions of empathy and well-being. It is also easier for your audience to imagine themselves using a
product if your visual depicts someone using it.
Finally, keep it simple! Make it as easy as possible for the audience to understand your advertising message.
Focus on a few key pictorial elements and keep the copy / tagline short and sweet.