As the name suggests, the Media Portal is your means of conveying an advertising message and relaying useful
information to your target audience.
The Media Portal comes in two sizes: the Display Reading Unit or DRU,
measuring 0.9m by 0.9m; and the Full-Flushed Unit or FFU, measuring 1.76m by 1.35m. They are in-shelter,
allowing you to capture commuters’ undivided attention while waiting for the bus or taxi. This allows for more
information-laden campaigns and promotions to be executed.
Their island wide presence means you may choose
a nation wide network to broadcast a message or selectively target specific locations depending on your target
audience or product distribution points. Their proximity to the retail environment* also ensures that your advertising
messages are well-placed for influencing purchase decisions. Advertisers generally use the Media Portals for
promotional campaigns, product launches and for funnelling traffic towards their point-of-sale. Coupled with creative
executions that solicit purchase responses, the Media Portal offers you a high return on your investment.
*200m or less from a mall, shop, supermarket or convenience store.
Media Portals can also be used to showcase weekly promotions and other great bargains!
Some advertisers have opted to book the FFUs long-term (at least 12 weeks) for advertisements that require
inter-changeable messaging.
This advertising format is suitable for advertisers who need to push the sales volumes of different product lines
over a short period of time. By using the Media Portals as promotions boards, advertisers have a worthwhile
alternative to weekly Newspaper promotions, such as the Supermarket feature on Thursdays, the Fashion and
Beauty feature on Fridays and the Automobile, Property and Telecommunications features on Saturdays!