Clear Channel Research Monitor is the most straightforward and transparent way of finding out what your audience
thinks of your campaign – it asks them! CCRM is an extensive street survey conducted by an independent survey
specialist company, usually two weeks after a campaign has finished running. The CCRM measures advertising
recall and creative effectiveness across all media that the campaign was launched in. It can also be designed
to evaluate the campaign's effect on audience brand perception and decision to purchase. CCRM gives you not
only quantitative data to measure the campaign Return On Investment (ROI), but also qualitative findings to fine
tune your future campaigns. In the last 8 years, Clear Channel has collated over 160 surveys across 20 product
categories, ranging in industries from FMCG to Telecommunications.
Clear Channel has been voted the leader in Out-Of-Home by client and agency clients for 2 years running; and in
terms of global and local inventory and distribution, Clear Channel ranks top amongst its competitors. Project VALUE
is a study to benchmark ourselves against Singapore's leading media owners, both in the wider media landscape
but more importantly against other Out-Of-Home media owners. Through the study, the performance of
Clear Channel is evaluated and the business is studied, in relation to what others have achieved to assess for
future improvements.