13/01/2011
South Korea’s pioneer restaurant in homemade premium burgers, Kraze (pronounced Kra-ze) Burger lands in Singapore. In addition to more than 95 restaurants in South Korea, Kraze Burger has embarked on international expansion into Hong Kong, Macau and Washington DC (scheduled for March 2011); Kraze Burger docked its local flagship restaurant at the prestigious Marina Bay Sands.
Promoting the unique dining experience driven by the Kraze 4 philosophy of Health, Customer (satisfaction), Community and Culture, the Kraze Group launched a strategic advertising campaign targeting the Professionals, Managers, Entrepreneurs and Businessmen (PMEBs) in the Central Business District (CBD) and the Marina Bay Hub. Clear Channel Singapore - who currently owns 80% of all the bus and taxi shelters island-wide, particularly in the areas surrounding the Marina Bay Hub, and a major player in the Out-Of-Home industry - is the obvious choice to promote Kraze Burger.
Using Clear Channel Singapore's people&places to select optimal sites, the 6-week long campaign uses both media portals and 6-sheet advertising panels to introduce the healthy South Korean gourmet burger, Kraze Burger into the Singapore market. Through the use of Clear Channel Singapore’s media portals and 6-sheet advertising panels (that are available at both taxi and bus shelters), the PMEBs traveling around the Marina Bay Hub are reminded of Kraze Burger everywhere.
Kraze Burger tempts the most discerning palate with tantalizing patties, made from Australian whole chunks of tender beef is lathered with the specially formulated Kraze sauce and held freshly baked between the buns of superior taste and texture from the Kraze Bakery. The health conscious PMEBs can opt for the carbo-free Semi Nude or the vegetarian Vege & Bean.
Such delicious offerings will drive your taste buds Kraze.