22/06/2011
As part of its exciting line-up of global initiatives planned for 2011, evian® launched the second phase of its million dollar campaign in Singapore. Clear Channel Singapore is proud to be evian®’s Out-Of-Home media of choice for their brand new evian® Baby Inside campaign, an extension of their successful International Live Young campaign.
The evian® flagship went up on 2nd June, above a bus shelter located opposite the popular hangouts of *SCAPE and Orchard Cineleisure at Grange Road. Gigantic 3D cut-outs of men and women are placed among huge circular 3D cut-outs showing the evian® logo accompanied by the words 'Live young'. The slogan is further emphasized by the men and women who are wearing a t-shirt featuring the body of a baby. The 3D figures look as though they have baby bodies with the face of an adult, suggesting that a 'baby' exists within everyone. The Baby Inside campaign re-introduces the idea behind the Live Young campaign, where age is a number and youth is purely a state of the mind.
A street casting was used to pick the faces of the campaign, where charismatic, edgy-looking people from a variety of ages were picked to best illustrate what it is to feel youthful.
"The theme of youth carries through with the new Baby Inside campaign and is aimed at extending the Live young spirit beyond Its borders, reinforcing the message that at evian®, youth is purely a state of mind" - Mr. Iain Farrell, Southeast Asia Zone Director for evian®.
The campaign runs on Clear Channel's shelter until 29th June 2011, and is also out on outdoor and television.
About evian®: evian® is the world’s Number 1 natural mineral water. Sold in more than 140 countries, every drop of evian® takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps, providing a uniquely balanced mineral composition and natural purity.