07/03/2011
The National Environmental Agency (NEA) just launched a campaign this March 2011 through bus shelter advertising panels. In an attempt to inform and educate the public on the fight against dengue fever, NEA picked Clear Channel Singapore as its Out-Of-Home media of choice to display their creative Out-Of-Home campaign.
Currently up on the streets, this creative Out-Of-Home campaign implements the use of a larger-than-life 3D figure of a mosquito resting above selected panels at locations across Singapore including Ang Mo Kio, Upper Changi, Jurong East, Clementi, Newton, Orchard and Chinatown. Through the creative maximisation of the space above 30 panels, a gigantic mosquito is placed in a position which replicates it caught in the act of sucking blood. The shock factor this creative campaign presents serves to draw the attention of the public, reminding them to play their part in the real life danger dengue mosquitoes present.
In support of NEA’s pro-active dengue fever prevention campaign, Clear Channel Singapore customised a National Network with an emphasis on sites present in dengue hotspots. 250 posters encouraging the public to carry out the ‘5-Step Mozzie Wipeout Today’ are up island wide, encouraging the public to protect the people they love. The 3D creative concept is an addition to their poster campaign, which draws from the concept of family.
Dengue fever is a disease caused by the dengue virus which can be transmitted to humans by mosquito. The incubation period of dengue fever normally ranges from 3 to 14 days. In severe cases, or when the infection is not recognised early, death may occur.
Other than Out-Of-Home, the campaign is also out on television, radio, trains and press. Log on to http://app2.nea.gov.sg/index.aspx for more details on dengue prevention now!
Media & Creative Agency: ADK