07/04/2011
NTUC Income now has a savings plan called SAIL which allows you to breeze away on your retirement through Clear Channel Singapore. Centering around the theme of gambling, this campaign spans 3 waves from February to April 2011. The third wave, which starts April 7th, features 5 huge jackpots up on Clear Channel’s 6-sheet panels located in areas of extremely high traffic including Orchard, Shenton Way, Temasek Boulevard, Collyer Quay, Clemeanceau Avenue and North Bridge Road.
These larger-than-life interactive fruit slot machines are a first of their kind in the Singapore market. Using Clear Channel’s create&collaborate portfolio, an interactive panel was created to place emphasis on the gamble faced when leaving the future unplanned. The panel is framed by a poster with the suggestive tagline “Is this your best bet for your future?” As people pass the panel, they will be drawn by sounds and flashing lights to press the button which works the slot machine. The button is located on the exterior of the panel. This creative execution of the campaign contrasts the uncertainty of leaving your future to chance with the concrete tangibility of having a retirement plan catered to your desired retirement age and lifestyle.
SAIL (Save As I Like) is the regular savings plan that allows you to choose your desired retirement age and lifestyle, providing regular pay outs to fund your retirement needs. The campaign targets people 35-55 years who are looking for financial blanket for retirement security purposes. A poster campaign is currently running alongside the huge jackpot across a customised network specially crafted by Clear Channel’s Audience Solutions. This customised network covers crucial areas aimed at targeting including business hubs and retail malls.
Established in 1970, NTUC Income has been transformed into a modern financial institution to meet the needs of an increasingly sophisticated and affluent generation. NTUC Income, with about 2 million customers is a major force in the industry today, having attained leadership positions in life, health, annuity and motor insurance.
The campaign is also on radio, print and outdoor.
Creative Agency: BBH
Media Agency: Maxus
ortfolio, an interactive panel was created to place emphasis on the gamble faced when leaving the future unplanned. The panel is framed by a poster with the suggestive tagline “Is this your best bet for your future?” As people pass the panel, they will be drawn by sounds and flashing lights to press the button which works the slot machine. The button is located on the exterior of the panel. This creative execution of the campaign contrasts the uncertainty of leaving your future to chance with the concrete tangibility of having a retirement plan catered to your desired retirement age and lifestyle.
SAIL (Save As I Like) is the regular savings plan that allows you to choose your desired retirement age and lifestyle, providing regular pay outs to fund your retirement needs. The campaign targets people 35-55 years who are looking for financial blanket for retirement security purposes. A poster campaign is currently running alongside the huge jackpot across a customised network specially crafted by Clear Channel’s Audience Solutions. This customised network covers crucial areas aimed at targeting including business hubs and retail malls.
Established in 1970, NTUC Income has been transformed into a modern financial institution to meet the needs of an increasingly sophisticated and affluent generation. NTUC Income, with about 2 million customers is a major force in the industry today, having attained leadership positions in life, health, annuity and motor insurance.
The campaign is also on radio, print and outdoor.
Creative Agency: BBH
Media Agency: Maxus