SIM Global Education explores Mobile Technologies with Clear Channel

04/03/2011

The Singapore Institute of Management Global Education (SIM GE) launched their ‘Open House@SIM’ campaign to simultaneously promote the Open House happening from 11^th – 12^th March 2011, and their available courses through Clear Channel Singapore.

To reflect the vibrancy and blend of student life with SIM GE, key sites including Orchard,  Suntec, Ang Mo Kio, Queenstown, Dover and Serangoon were picked out to add on a mobile creative concept, ‘VIBES@SIM’ to the campaign.  Clear Channel Singapore recognises the increase in use of smart phones among students and young adults. In a first for both Clear Channel and SIM GE, Wi-Fi and Bluetooth transmitters have been installed at the 6 key unique locations, encouraging people to access the ‘VIBES@SIM’ mobile site. 

Riding on the social media wave, this interactive feature is currently reaching out to people at these shelters. Through the Wi-Fi/Bluetooth network, they will be able to receive a hyper-linked image on their mobile phone directing them towards course information, exciting videos and even blogs! The ‘VIBES@SIM’ campaign offers an in-depth understanding towards their full-time and part-time educational programmes which range from diplomas to both undergraduate and postgraduate studies. This is in tandem to students enjoying the modern infrastructure and facilities offered by the four SIM campuses while getting a recognised foreign degree in Singapore that is backed by the stability of SIM’s 47 years of solid reputation in education.

SIM Global Education offers high-quality overseas degree programmes, a partnership with established international universities and institutions from the United States, Australia, United Kingdom and Switzerland. SIM Global Education’s student population compromises of 20% foreign students from more than 40 countries around the world. Their campaign is currently running on a customized network specifically picked to reach out to Youths and Working Adults. This network is specially crafted with the location of each shelter to various facilities, as well as extensive research and analysis of the hobbies and likes of Youths and Working Adults in mind.

Creative Agency: Tribal DDB
Media Agency: Briq Communications.