12/08/2011
Global FMCG Company Unilever launched a campaign in Singapore to promote Wall's Fruttare through Clear Channel Singapore this 4th August 2011. Made from real fruit juice, Fruttare joins the range of ice cream favourites carried by one of Unilever's leading brands, Wall's.
Using one of Clear Channel's busiest shelters near the popular hangouts Orchard Cineleisure and *SCAPE, Unilever Singapore created a concept shelter at Grange Road to introduce the two new variants from Wall's Fruttare for the year - Lychee and Grape, while reinforcing the real fruit credentials of Wall's Fruttare. The new variants add on to the already existing refreshing flavours of Kiwi and Strawberry.
Targeting young adults, Unilever used Clear Channel's create&collaborate portfolio to place innovative builds within their Wall's Fruttare shelter. The 3D fabrication of a "wooden crate" was placed around both 6-sheets panels located within the shelter. Additional builds of gigantic 3D fruits (grapes and lychees) are peppered around both the sides of the panels and the 3D "wooden crates" to establish the feeling of fruity abundance within each delectable bite of Wall's Fruttare.
The Wall's Fruttare campaign on Clear Channel portrays how every single Wall's product is always wrapped with fun, laughter and good times while driving massive brand awareness for the nutritional pleasure Wall's Fruttare delivers.
"The giant 3D fabrications on Clear Channel's panels help drive real fruit and refreshment benefits of Fruttare in an impactful, creative and fun way." - Chan Meng Yang, Marketing Manager, Unilever Singapore.
Recognising the effectiveness of Clear Channel's ability to create a distinctive and impressive atmosphere for brand engagement, the Wall's Fruttare campaign concentrates on Out-Of-Home, and will run on Clear Channel's medium till the 24th August.
Creative Agency: Riot Singapore
Media Agency: Mindshare Singapore
Out-Of-Home Media Specialists: Kinetic Singapore
