12/08/2011
Webjet Singapore Pte Ltd, an internet-based travel agency launched an entirely Out-Of-Home two-part campaign using Clear Channel Singapore's media through Plum Ideas to promote branding and awareness for their online travel planning services.
A 6-sheets campaign went up on the 28th July, across a customised island wide network with selected panels positioned near malls and retail outlets for added high traffic impact. The static campaign shows people "Webjet-ing" to popular travel destinations including the Alps of Switzerland, the seas of Australia and the Hong Kong shopping belt. Webjet, located at http://www.webjet.com.sg provides a selection of great deals on travel products such as airfares, hotels, car hires, and travel insurance. The static poster campaign is up everywhere on Clear Channel until 10th August.
To emphasize Webjet's time and money saving convenience with each click, a special creative went up at one of Clear Channel's busiest shelters along Orchard Road. Buying out the entire 6-sheets panel located within the shelter, Webjet and Plum Ideas used Clear Channel's create&collaborate portfolio to construct a 3D Fabrication of a life sized luggage! The 3D gigantic luggage makes a statement about the great deals present on Webjet's secure webpage - travelling with the one-stop real-time travel agent has never been smoother! This unique 3D Fabrication at Clear Channel's shelter will be up on the streets luring the masses to travel with Webjet until the 24th August 2011.
The entire campaign on Clear Channel also highlights the latest promotion on Webjet's webpage. Visit http://www.webjet.com.sg to answer a couple of quick questions and you stand a chance to win a pair of plane tickets to visit the world renowned shopping haven, Hong Kong!
More info: Webjet Singapore Pte Ltd (http://www.webjet.com.sg) is a joint venture between Webjet Marketing Pty. Ltd and Westminister Travel Limited, one of Hong Kong's leading travel agencies which is listed on the Singapore Exchange (SGX:50F)
Media Agency: Plum Ideas Pte Ltd.
Creative Agency: Plum Ideas Pte Ltd.